UniCredit is a pan-European Commercial Bank with a unique service offering in Italy, Germany, and Central and Eastern Europe. Our purpose is to empower communities to progress, delivering the best-in-class solutions for all stakeholders, unlocking the potential of our clients and our people across Europe. Our vision is to be the Bank for Europe’s Future.
We serve over 15 million customers worldwide and over 6 million clients in CEE. They are at the heart of what we do in all our markets. Digitalization and our commitment to ESG principles are key enablers for our service. They help us deliver excellence to our stakeholders and create a sustainable future for our clients, our communities and our people.
In Romania, UniCredit Bank is one of the main financial institutions, offering high quality services and products for all service categories. UniCredit Bank aims to permanently keep the customer at the center of its activities, to be a partner with whom it is easy to work and to be an active part of the communities in which it operates.
The bank responds to a wide range of needs of its clients through a network of specialized partners: UniCredit Leasing Corporation, UniCredit Consumer Financing, UniCredit Services, UniCredit Insurance Broker. UniCredit Bank is involved in the development of companies in Romania, in an economic environment with many challenges, receiving recognition for its efforts and capabilities to support its clients from various industries, through the excellent results recorded.
UniCredit is the partner bank for the implementation of Grants for the working capital programs granted to entities in the agri-food sector, Start-up Nation and Femeia Antrepenor administered by the Ministry of Entrepreneurship and Tourism, facilitating access to non-refundable financial aid, essential in this period. The bank continued to be active and proactive in supporting small and medium-sized companies and to provide numerous financing to those sectors of activity with positive evolution, such as agriculture, food industry, IT, chemical industry, pharmaceutical, health, etc.
Commercial activity benefits from a positive influence following the implementation of specific Corporate initiatives, both in the area of financial markets for currency and derivative products, as well as in the area of transactions and payments. The initiatives along with accelerated approval flows and dedicated customer events helped to expand the active customer base and diversify the portfolio through cross-selling.
UniCredit Bank launched Onemarkets, an absolute differentiator in the market, both for existing customers and for attracting new customers. This platform means a diverse range of investment strategies, giving UniCredit clients the opportunity to leverage the extensive expertise of world leaders in asset management. At the same time, the Premium offer launched in 2024, dedicated to the Affluent customer segment, is considered one of the best on the market.
One of the priorities is the implementation of the local ESG strategy. In accordance with the group’s strategy, UniCredit Bank adopted objectives for both green financing and supporting clients in the transition towards a more sustainable and fairer economy. The bank finances businesses in the area of green energy, renewable energy and energy efficiency, and the green mortgage loan for individuals continued to be one of the requested products. Financial and entrepreneurial education programs are part of the ESG strategy.
At the annual Euromoney Excellence Awards Gala in London, UniCredit was named the Best Bank for Corporate and ESG in Romania, an important recognition of the contribution brought to the support of companies that make the transition from a consumer society to a responsible society in the allocation and use of resources.
Also, the Best FX Bank in Central and Eastern Europe award at Euromoney’s Foreign Exchange gala is a remarkable achievement and comes as a result of a solid strategy based on customer needs orientation and digital transformation: through continuous investments in technology and by creating a remarkable experience for customers, becoming a more competitive bank and thus consolidating its market position in FX activity in CEE, from year to year. The UniCredit FX trading platform, UCTrader, is a powerful competitive tool to trade different FX products (spot, forward and currency swap transactions with a single click) independently, in a secure environment.
The awards for the Best Corporate Bank and the Most Visible Supporter of Culture, received for the previous year’s activity, within one of the most prestigious and objective competitions for the financial-banking sector in Romania, Mastercard Bank of the Year, once again confirm our constant efforts and the exceptional results obtained by UniCredit Bank.
