Elgeka-Ferfelis Romania was established as part of the Elgeka Group’s strategic expansion into the Romanian market. The Elgeka Group, founded in 1974, is one of Greece’s leading commercial enterprises, specializing in the distribution and trade of food and consumer goods. Elgeka-Ferfelis Romania was formed to leverage the group’s extensive experience and resources to tap into the growing Romanian market.
Mission Statement
To deliver high-quality products to consumers efficiently and responsibly while fostering strong relationships with partners and stakeholders.
Vision
To be the leading distributor in Romania, recognized for our commitment to excellence, innovation, and customer satisfaction.
Operations and Market Presence
ELGEKA-FERFELIS Romania operates as a comprehensive distribution company, providing a wide range of services that include:
Shell Lubricants: A division of Royal Dutch Shell, one of the world’s largest oil and gas companies. This division specializes in the development, production, and marketing of a wide range of lubricants for various applications, including automotive, industrial, marine, and aviation.
ELGEKA-FERFELIS and Shell Lubricants
ELGEKA-FERFELIS Romania serves as the official representative and authorized distributor of Shell Lubricants in Romania and Moldova since 2008. This partnership has seen significant success, with ELGEKA-FERFELIS consistently achieving and surpassing sales targets, earning recognition from Shell as one of the top macro-distributors in the EMEA region.
ELGEKA-FERFELIS markets a comprehensive range of Shell Lubricants products, including engine and transmission oils for cars and trucks, as well as industrial lubricants and petroleum jelly. They provide technical assistance and consulting services to ensure proper application and usage of Shell products, along with technical monitoring for machinery and installations.
In addition to their commercial activities, ELGEKA-FERFELIS has been involved in initiatives to promote road safety. They have launched projects in collaboration with Romania Driving Experience to offer defensive driving courses, aiming to reduce road accidents in Romania. This initiative aligns with Shell’s global safety standards and demonstrates ELGEKA-FERFELIS commitment to corporate social responsibility.
ELGEKA-FERFELIS Romania is a vital player in the Romanian food and consumer goods distribution market. Through its strategic partnerships, extensive distribution network, and customer-centric approach, the company has established a strong market presence. With a focus on innovation and sustainability, ELGEKA-FERFELIS Romania is well-positioned to continue its growth trajectory and contribute significantly to the Romanian economy.merce, energy, construction, e-commerce and e-auctions and manufacturing.
Logistics and Warehousing: The company offers state-of-the-art warehousing facilities, ensuring that products are stored in optimal conditions. Their logistics network is designed to ensure timely and efficient delivery across Romania.
Sales and Marketing: ELGEKA-FERFELIS Romania provides robust sales and marketing support to the brands they represent. This includes market research, promotional activities, and strategic marketing campaigns.
Customer Service: The company prioritizes customer satisfaction by offering exceptional customer service and support, ensuring strong relationships with retailers and end consumers.
Romanian coverage: Ensuring seamless distribution of goods, nationwide, despite the geographical & seasonal market idiosyncrasies. ELGEKA-FERFELIS covers 100% the entire territory of Romania.
- Sales and distribution in numbers:
- NATIONAL COVERAGE Through 12 branches strategically placed all over the country.
- 146 sales & merchandising team
- DIRECT DISTRIBUTION: 11,162 clients (7,852 FOOD, 10,494 NF)
- INDIRECT DISTRIBUTION: National coverage through regional sub-distributors with professional partnerships
- 215 sub-distributors (92 Food, 182 Non-Food), reaching approx. 12,000 clients.
- NATIONAL COVERAGE FOR ALL MODERN TRADE (approximately 4,700OS)
- The company has established itself as a key player in the Romanian market, thanks to its strategic partnerships with both local and international brands. This has allowed Elgeka-Ferfelis Romania to build a diverse portfolio of products and a strong distribution network.
- Product Portfolio
- ELGEKA-FERFELIS Romania’s product portfolio is diverse, encompassing various categories of food and consumer goods. Some of the key product categories include:
Personal Care and Household Products: The company also distributes a range of personal care items such as shampoos, soaps, and household cleaning products.
Snacks and Confectionery: ELGEKA-FERFELIS Romania offers a variety of snacks, chocolates, and confectionery items, catering to different consumer preferences.
Products: The company distributes a range of dairy products.
Beverages: This category includes non-alcoholic beverages such as juices, soft drinks, energy drinks and bottled water, as well as alcoholic beverages like wines and spirits.
Strategic Partnerships
ELGEKA-FERFELIS Romania’s success can be attributed to its strategic partnerships with several renowned international brands. By leveraging these partnerships, the company has been able to bring high-quality products to the Romanian market. Some of the notable brands associated with ELGEKA-FERFELIS Romania include:
3M: A brand known for its high-quality cleaning products, under Scotch-Brite brand that offers a variety of cleaning tools, including scouring pads, scrub sponges, dishcloths, and cleaning cloths. These products are designed for different cleaning tasks, ranging from heavy-duty scrubbing to gentle cleaning.
Henkel Consumer Brands: A prominent player in the consumer goods sector, offering a wide range of products that cater from everyday household needs to various segments of the beauty and personal care market.
Kotany: An Austrian spice company, they offer a wide variety of herbs and spices, which are available both in physical stores and online. Their product range in Romania includes various spice mixes, herbs, and condiments, tailored to both local tastes and international cuisines.
Septona: A well-known brand specializing in personal care products. The company offers a wide range of products including cotton-based items, baby care products, wet wipes, and skincare solutions.
Arivia: A leading Greek company specializing in plant-based dairy alternatives, offers a wide range of plant-based products under the Violife brand, including cheeses, spreads, and cooking ingredients. These products are designed to cater to consumers looking for dairy-free alternatives without compromising on taste or texture.
Olympic Candies: A beloved brand with a long history, known for its high-quality confectionery products. Olympic offers a wide range of candies, including chocolates, hard candies, gummies, and nougat. Each product is crafted with care, using traditional recipes and high-quality ingredients.
Shell Lubricants: A division of Royal Dutch Shell, one of the world’s largest oil and gas companies. This division specializes in the development, production, and marketing of a wide range of lubricants for various applications, including automotive, industrial, marine, and aviation.
ELGEKA-FERFELIS and Shell Lubricants
ELGEKA-FERFELIS Romania serves as the official representative and authorized distributor of Shell Lubricants in Romania and Moldova since 2008. This partnership has seen significant success, with ELGEKA-FERFELIS consistently achieving and surpassing sales targets, earning recognition from Shell as one of the top macro-distributors in the EMEA region.
ELGEKA-FERFELIS markets a comprehensive range of Shell Lubricants products, including engine and transmission oils for cars and trucks, as well as industrial lubricants and petroleum jelly. They provide technical assistance and consulting services to ensure proper application and usage of Shell products, along with technical monitoring for machinery and installations.
In addition to their commercial activities, ELGEKA-FERFELIS has been involved in initiatives to promote road safety. They have launched projects in collaboration with Romania Driving Experience to offer defensive driving courses, aiming to reduce road accidents in Romania. This initiative aligns with Shell’s global safety standards and demonstrates ELGEKA-FERFELIS commitment to corporate social responsibility.
ELGEKA-FERFELIS Romania is a vital player in the Romanian food and consumer goods distribution market. Through its strategic partnerships, extensive distribution network, and customer-centric approach, the company has established a strong market presence. With a focus on innovation and sustainability, ELGEKA-FERFELIS Romania is well-positioned to continue its growth trajectory and contribute significantly to the Romanian economy.
